Search Engine Marketing (SEM) is a form of digital marketing that promotes websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. Unlike Search Engine Optimization (SEO), which improves organic rankings, SEM leverages paid strategies to drive targeted traffic to websites.
Key Components of SEM:
- Pay-Per-Click (PPC) Advertising
- Ad Platforms
- Keyword Research
- Ad Creation
- Ad Targeting
- Ad Auctions
- Campaign Optimization
Search Engine Marketing (SEM) is a Form of Digital Marketing that Involves Promoting Websites
by Digital Kvins - April 04, 2024
Search Engine Marketing (SEM) is a form of digital marketing that involves promoting websites …