Search Engine Marketing (SEM) is a form of digital marketing that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. Unlike Search Engine Optimization (SEO), which focuses on improving organic search rankings, SEM utilizes paid advertising strategies to drive targeted traffic to websites.
Key components of SEM include:
- Pay-Per-Click (PPC) Advertising:
- Ad Platforms:
- Keyword Research:
- Ad Creation:
- Ad Targeting:
- Ad Auctions:
- Campaign Optimization:
Search Engine Marketing (SEM) is a form of digital marketing that involves promoting websites
Search Engine Marketing (SEM) is a form of digital marketing that involves promoting websites …